Speed to Mission - Strategic Communications

Speed to Mission - Strategic Communications

Speed to Mission - Strategic Communications

National-level mission programs require strategic deployment of flexible, agile, and mobile support teams for the Department of Homeland Security (DHS) to support its employees and stakeholders. Major public events such as the Super Bowl and the Boston Marathon are complex events that need an intense focus on security and information sharing early in their planning phase.
 

Protecting the gridiron, supporting the fastest finisher, or assisting with preparations for national disaster recovery efforts all require effective outreach as a key component to the homeland security mission. Outreach and communications support provides situational awareness to the frontline first responders and public in case of a national security incident. Outreach support for the mission goes beyond law enforcement and covers a wide variety of stakeholders including community developers and planners, emergency managers, and the engineering community ­­— all who respond to disaster impact information modeled by the Federal Emergency Management Agency’s (FEMA) Hazus program.

As a consulting company focused on homeland security, we are not surprised how often strategic communications are the linchpin of our projects ­­— whether they are focused on flood mitigation, information sharing in fusion centers, or complex technology projects to update infrastructure or build identity management and data aggregation platforms. Recognizing this, we launched our Speed to Mission capability.

Speed to Mission is a set of building blocks of repeatable processes, templates, tools, and innovation techniques that yield results more quickly than traditional methods used by large, expensive consulting firms and systems’ integrators. Strategic communications, specifically, are critical to educating the public and stakeholders and achieving lasting results on major programs

Great, “fast” communications’ strategies start with a comprehensive identification of stakeholders and their core needs. Often this is identifying the different and sometimes divergent needs of groups involved in the same project. It includes prioritizing stakeholders, developing messages, identifying the most effective channels of communication — both virtual and face-to-face during all phases of a project. Our approach of specific methods, techniques, and project accelerators includes:

  • Communications Framework that governs the overall customized outreach approach
  • Strategic Outreach Model that identifies stakeholders needs, media, and messages
  • Organization Mission and Goal development to prioritize strategic alignment
  • Stakeholder Prioritization Matrix which identifies levels of influence

The public eye is the first line of defense against security incidents and the first line of support after a disaster. Effective communications and outreach is a two-way street, so it is critical that we listen (e.g., social media, forums, stakeholder meetings). This “awareness conversation” promotes strong partnerships across the security community, assisting in the identification and mitigation of national threats.

Open and effective lines of communication build trust and promote partnerships among various groups with the same mission… faster and more effectively. 

Contributors

* Arc Aspicio |

Arc Aspicio enhances the future of our nation by creating bold ideas and bringing them to life. A consulting and solutions company, Arc Aspicio solves problems by applying our integrated capabilities in strategy, design, data, human capital, behavioral science, and technology. The company passionately pursues our vision to be the hub of creativity where people take action to change the world. To do this, employees collaborate with clients and partners to create solutions using a human-centered approach. Innovation is not possible without action. The company focuses on strategy first, then takes a hands-on approach implementing ideas to achieve results. Join Arc Aspicio and our Strategy Innovation Lab (SILab) by creating and sharing ideas to inspire people to change the world. Follow us on Twitter @ArcAspicio @SILabDC and, #welovedogs!

Behavioral Science – Using Behavioral Science to Affect Action

Behavioral Science – Using Behavioral Science to Affect Action

How do organizations encourage behavior change in their customers? Increasingly, they focus on customer experience, and as a consequence employ behavioral science methodologies. At the heart of behavioral science is the consideration of how an organization can make small investments that generate incremental savings/returns while considering both customers and organizational benefits. One example is Transportation Security Administration’s (TSA) Pre✓® and U.C. Customs and Border Protection’s Global Entry programs.

Launching into #Action Through Strategy

Launching into #Action Through Strategy

As a new employee, your first company-wide meeting can make you nervous. This was how I felt.

Arc Aspicio’s recent Strategy Launch Day was so well planned and it involved participants so that I learned that I had nothing to worry about! The company treats each employee equally and equips even the newest joiners with the information and skills they need to have a meaningful experience

What Being a Consultant Means to Me

What Being a Consultant Means to Me

As a Consulting Associate at Arc Aspicio, I provide expertise and insight to help clients solve difficult problems. To be successful, a consultant does not need only to be a subject matter expert on their client’s industry and needs - though this often ends up happening over time.

Captivate Your Audience Through Design+Data

Captivate Your Audience Through Design+Data

So often, senior leaders must communicate their strategic and simple vision in a world of growing complexity. They must make decisions – and frequently explain them – based on an enterprise view of their data. It’s getting easier to do this these days through data visualizations and infographics that speak to specific employee and stakeholder audiences. Design+Data is what we call it at Arc Aspicio.

Chief Data Officers: Six Steps to Manage Data as an Enterprise Asset

Chief Data Officers: Six Steps to Manage Data as an Enterprise Asset

With an exponential increase in the types and quantities of data, organizations need defined strategies and techniques to manage data as an enterprise asset. To create enterprise-wide use of data, a Chief Data Officer (CDO) needs a clear data agenda for leadership and the whole organization to address current and future needs. CDOs should follow this six-part data plan to achieve short term capability gains and plot a path to greater enterprise data maturity.

Securing Cyberspace: Agile Strategy to Counter Changing Threats

Securing Cyberspace: Agile Strategy to Counter Changing Threats

Cybersecurity, managing and protecting computer systems from attacks, is evolving just as quickly as the techniques hackers use to cause damage. Historically, the public and private sectors believed that stronger technology and more advanced computer systems alone were enough to prevent attacks. As new trends emerge and the technologies used to both conduct and prevent hackings improve, cybersecurity strategies must remain agile, trying new tactics to counter changing threats.

Hacking Back – Do the Benefits Outweigh the Risks?

Hacking Back – Do the Benefits Outweigh the Risks?

With the increased frequency and sophistication of cyber-attacks worldwide, companies and executives are becoming frustrated with a traditional focus on defensive tactics. As a result, some private sector actors are taking a more active role in cybersecurity by “hacking back” – hacking against the very groups that are attacking their systems in retaliation or to retrieve stolen data. As hacking back rises in popularity, it is important to consider a number of political and legal issues and the risks to counter-terrorism efforts.

LeadersNest Names Lynn Ann Casey a FedFem Award Honoree

LeadersNest Names Lynn Ann Casey a FedFem Award Honoree

Washington, DC, October 19, 2018 — LeadersNest named Arc Aspicio CEO Lynn Ann Casey a FedFem Award Honoree. The FedFem awards salute high-impact women executives and leaders of the government contracting community. FedFem Award Honorees blend their entrepreneurial courage and Federal government support that effectively impacts the industry, national economy, and the local marketplace. 

Boosting the Mission: Developing Acquisition Requirements Guidance

Boosting the Mission: Developing Acquisition Requirements Guidance

To keep up with the fast pace of change in the field of Government acquisitions, Department of Homeland Security (DHS) components are developing their own acquisition requirements (AR) policies. However, without specific timeframes to finalize these policies, DHS agencies often lack guidance on how to develop ARs. Among DHS agencies, the U.S. Coast Guard is leading the way with their own formal policy to describe this process. To compliment the U.S. Coast Guard’s policy, DHS created the Joint Requirements Integration and Management System (JRIMS) to offer direction for agencies—to review, validate, and suggest solutions for capability gaps and requirements.