#GovDoesSocialMedia

#GovDoesSocialMedia

#GovDoesSocialMedia

Social media accounts for more than 20 percent of time spent on the Internet according to studies conducted in 2014. Among people age 65 and older – who are not generally considered prime users of technology – one in four reported being active on some form of social media website.

It comes as no surprise then that social media platforms have become increasingly popular with Government agencies as a means of fulfilling the Obama Administration’s Open Government Initiative to increase transparency, participation, and collaboration. This past June, the Central Intelligence Agency (CIA) became the latest agency to announce the launch of official Twitter and Facebook accounts. People now expect these Federal agencies to have an online presence on platforms such as Twitter, Facebook, YouTube, and Instagram.

The Government is not just using social media to share information. Many agencies leverage social media channels to establish a real-time, two-way conversation with the public. In the aftermath of Hurricane Sandy – Morris County, New Jersey used social media to disseminate information and respond to citizens’ questions when phone services were down.

The Federal Emergency Management Agency (FEMA) stands out as one of the agencies that launched a successful social media strategy to further the agency’s mission. With three Facebook pages, 34 Twitter accounts (including a Spanish language account), a YouTube channel, and an Instagram account, FEMA actively engages the public to gain access to citizens’ views and expertise. Many of FEMA’s campaigns, such as the National Preparedness Month (NPM) Campaign, use crowdsourcing to engage the public in promoting events and preparedness tips. The Disaster Reporter feature of the FEMA mobile app is an example of how the agency is always looking for ways to use social media to engage in conversations with communities impacted by disasters. This feature allows users to submit disaster-related images and descriptions to be publicly hosted on the FEMA website.

The Government has only just begun tapping social media as a useful resource. New technologies make the possibilities endless. More and more agencies are creating Digital Engagement teams to focus on their social media strategy. This will result in a dramatic set of innovations that change the conversation between the Government and the public in the future.

Contributors

Cristina Cajigas |

Cristina is a Strategy and Communications Manager with experience in strategic and organizational planning, communications development, data analyzing and processing, and document management. Cristina is passionate about homeland security and intelligence. She has specialized interest in international law, security policy, border protection, and emergency management. Cristina is bilingual in Spanish and English.

Launching into #Action Through Strategy

Launching into #Action Through Strategy

As a new employee, your first company-wide meeting can make you nervous. This was how I felt.

Arc Aspicio’s recent Strategy Launch Day was so well planned and it involved participants so that I learned that I had nothing to worry about! The company treats each employee equally and equips even the newest joiners with the information and skills they need to have a meaningful experience

What Being a Consultant Means to Me

What Being a Consultant Means to Me

As a Consulting Associate at Arc Aspicio, I provide expertise and insight to help clients solve difficult problems. To be successful, a consultant does not need only to be a subject matter expert on their client’s industry and needs - though this often ends up happening over time.

Captivate Your Audience Through Design+Data

Captivate Your Audience Through Design+Data

So often, senior leaders must communicate their strategic and simple vision in a world of growing complexity. They must make decisions – and frequently explain them – based on an enterprise view of their data. It’s getting easier to do this these days through data visualizations and infographics that speak to specific employee and stakeholder audiences. Design+Data is what we call it at Arc Aspicio.

Chief Data Officers: Six Steps to Manage Data as an Enterprise Asset

Chief Data Officers: Six Steps to Manage Data as an Enterprise Asset

With an exponential increase in the types and quantities of data, organizations need defined strategies and techniques to manage data as an enterprise asset. To create enterprise-wide use of data, a Chief Data Officer (CDO) needs a clear data agenda for leadership and the whole organization to address current and future needs. CDOs should follow this six-part data plan to achieve short term capability gains and plot a path to greater enterprise data maturity.

Securing Cyberspace: Agile Strategy to Counter Changing Threats

Securing Cyberspace: Agile Strategy to Counter Changing Threats

Cybersecurity, managing and protecting computer systems from attacks, is evolving just as quickly as the techniques hackers use to cause damage. Historically, the public and private sectors believed that stronger technology and more advanced computer systems alone were enough to prevent attacks. As new trends emerge and the technologies used to both conduct and prevent hackings improve, cybersecurity strategies must remain agile, trying new tactics to counter changing threats.

Hacking Back – Do the Benefits Outweigh the Risks?

Hacking Back – Do the Benefits Outweigh the Risks?

With the increased frequency and sophistication of cyber-attacks worldwide, companies and executives are becoming frustrated with a traditional focus on defensive tactics. As a result, some private sector actors are taking a more active role in cybersecurity by “hacking back” – hacking against the very groups that are attacking their systems in retaliation or to retrieve stolen data. As hacking back rises in popularity, it is important to consider a number of political and legal issues and the risks to counter-terrorism efforts.

LeadersNest Names Lynn Ann Casey a FedFem Award Honoree

LeadersNest Names Lynn Ann Casey a FedFem Award Honoree

Washington, DC, October 19, 2018 — LeadersNest named Arc Aspicio CEO Lynn Ann Casey a FedFem Award Honoree. The FedFem awards salute high-impact women executives and leaders of the government contracting community. FedFem Award Honorees blend their entrepreneurial courage and Federal government support that effectively impacts the industry, national economy, and the local marketplace. 

Boosting the Mission: Developing Acquisition Requirements Guidance

Boosting the Mission: Developing Acquisition Requirements Guidance

To keep up with the fast pace of change in the field of Government acquisitions, Department of Homeland Security (DHS) components are developing their own acquisition requirements (AR) policies. However, without specific timeframes to finalize these policies, DHS agencies often lack guidance on how to develop ARs. Among DHS agencies, the U.S. Coast Guard is leading the way with their own formal policy to describe this process. To compliment the U.S. Coast Guard’s policy, DHS created the Joint Requirements Integration and Management System (JRIMS) to offer direction for agencies—to review, validate, and suggest solutions for capability gaps and requirements.

Top Qualities of Design Thinking Leaders

Top Qualities of Design Thinking Leaders

Design Thinking is on the rise in the business world. Design Thinking leaders focus on creating the best product for their clients and working with the experiences and insight of fellow coworkers. Some of the key characteristics of Design Thinking leaders present themselves in individuals who are open and subject themselves to vulnerability with clients and coworkers. These qualities help leaders to connect and build relationships with others. They also create an open flow of communication that allows for others to better share their knowledge to align with and understand the company's mission.

Think, Key, Speak: Purposeful Communications

Think, Key, Speak: Purposeful Communications

I spent the early years of my career in the United States Navy as a Naval Flight Officer on the E-2C Hawkeye, the Navy’s aircraft carrier-based Airborne Early Warning and Command and Control platform. The various missions of the aircraft demand that aircrew monitor up to ten radio frequencies, and actively speak on three or four of those, at any given moment in flight.