People are increasingly turning to Behavioral Science to help them make the best decisions. By understanding what influences decisions, we can change how we present information to improve decision-making.
How do organizations encourage behavior change in their customers? Increasingly, they focus on customer experience, and as a consequence employ behavioral science methodologies. At the heart of behavioral science is the consideration of how an organization can make small investments that generate incremental savings/returns while considering both customers and organizational benefits. One example is Transportation Security Administration’s (TSA) Pre✓® and U.C. Customs and Border Protection’s Global Entry programs.
We tell our story to share who we are as a company. This blog is the fourth in a series that highlights how our strategy and culture lead to positive results for our clients and employees.