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Behavioral Science – Using Behavioral Science to Affect Action

Behavioral Science – Using Behavioral Science to Affect Action

How do organizations encourage behavior change in their customers? Increasingly, they focus on customer experience, and as a consequence employ behavioral science methodologies. At the heart of behavioral science is the consideration of how an organization can make small investments that generate incremental savings/returns while considering both customers and organizational benefits. One example is Transportation Security Administration’s (TSA) Pre✓® and U.C. Customs and Border Protection’s Global Entry programs.

Launching into #Action Through Strategy

Launching into #Action Through Strategy

As a new employee, your first company-wide meeting can make you nervous. This was how I felt.

Arc Aspicio’s recent Strategy Launch Day was so well planned and it involved participants so that I learned that I had nothing to worry about! The company treats each employee equally and equips even the newest joiners with the information and skills they need to have a meaningful experience