Targeted Messaging to More Effectively Communicate Strategy
The essence of an effective strategy is focusing attention, resources, and energy on the precise areas needed to achieve an organization’s goals. Unfortunately, and in stark contrast, many efforts to communicate strategies are diffused and often uncoordinated, trying to blanket all media channels with content in hopes that audiences will absorb something from somewhere. It is better to focus communications as the strategy is focused, using the most effective, selected channels and methods to achieve distinct desired results.
