Targeted Messaging to More Effectively Communicate Strategy

Targeted Messaging to More Effectively Communicate Strategy

Targeted Messaging to More Effectively Communicate Strategy

The essence of an effective strategy is focusing attention, resources, and energy on the precise areas needed to achieve an organization’s goals. Unfortunately, and in stark contrast, many efforts to communicate strategies are diffused and often uncoordinated, trying to blanket all media channels with content in hopes that audiences will absorb something from somewhere. It is better to focus communications as the strategy is focused, using the most effective, selected channels and methods to achieve distinct desired results.

Too-frequent repetition of a message can either dilute the message’s meaning or cause information overload. Technology has made communication more ubiquitous than ever. With an increased number of communication channels nowadays, many of us are on the receiving end of hundreds of messages each day. Forced to scan and skim just to keep up, we may lose our ability to pay attention, reflect deeply, or remember what we’ve learned. As a result, the intended meaning of the message is cheapened or lost.

Instead, focused and bold in-person communication conveys the deeper purpose of the organization in a way that is memorable. Above all, delivering a message in person conveys leadership’s sincerity by demonstrating an investment of time and personal presence.

The following are best practices for communicating strategy through bold, targeted messaging:

  • Communicate in person
  • Clearly state strategies and goals that have a defined timeframe to achieve results and impart the deeper purpose of the organization
  • Increase engagement by encouraging and rewarding employee accountability, risk-taking, and initiative for resolving problems independently
  • Don't use every communication medium just for the sake of using it. If the benefit isn't clear, it’s best to avoid using it

There is no substitute for communicating in person to build trust and demonstrate sincere commitment to strategy. Leaders must find the balance between communication levels and giving employees the space, time, and resources to stay engaged and execute strategy. Rather than compelling individuals to stay on top of numerous communication channels, the best leaders empathize with employees’ needs to understand the value of what they do and help stakeholders better understand that value and for all to keep the focus on the mission.

Blog Strategic Communications

Contributors

* Arc Aspicio |

Arc Aspicio is a management, strategy, and technology consulting firm that takes a mission-oriented approach to complex client challenges. As a rapidly growing company, Arc Aspicio has a bold strategy for 2016-2018 that drives growth through new capabilities in strategy, design, human capital, data analytics, information sharing, cybersecurity, and strategic communications. The company is known for a strong, collaborative culture that values gratitude – for its clients and its great team. And, #welovedogs! Follow us on Twitter @arcaspicio or learn more at www.arcaspicio.com.

Lynn Ann Casey / Chief Executive Officer
info@arcaspicio.com
703.465.2060

Confessions of a Chief Strategy Officer

Confessions of a Chief Strategy Officer

I’ll admit it, I was a little smug. After more than 20 years in the consulting business helping clients develop, implement, and integrate their strategies, I thought… “how hard could it be to do the same things for my own company – a company of consultants?” I had the commitment of my leadership, a group of talented people, and a plan and resources to grow the company. We had energy and we had a great process and tools to successful. What could go wrong?

Exploring Trends in Strategic Workforce Planning (Attract, Engage, and Retain)

Exploring Trends in Strategic Workforce Planning (Attract, Engage, and Retain)

Federal agencies have been undergoing significant transformation, requiring effective workforce strategies that can assist them in facing increasing challenges. As government leaders look for and implement initiatives to improve performance, Strategic Workforce Planning, (SWP) has become instrumental in assisting organizations to focus on their most important resource: their people

#Innovate Your Heart Out: We See an Innovation Day in Your Future

#Innovate Your Heart Out: We See an Innovation Day in Your Future

Innovation is difficult to harness for organizations of all sizes (Government and private sector alike). Replicating a process to encourage and produce innovation is even more challenging. Innovating in a structured space and time seems counter-intuitive, and begs the question: can thinking outside the box be a structured activity? Arc Aspicio recently held an Innovation Day to answer this question.

A Unified Brand Helps Serve a Complex Mission

A Unified Brand Helps Serve a Complex Mission

The Department of Homeland Security (DHS), created in 2003, undertook the most significant reorganization of federal agencies since the Cold War. It brought together federal, state, local, tribal, and territorial agencies with a focus on securing the U.S. from threats in a collaborative way. DHS pulls together five complex mission areas: preventing terrorism and enhancing security; managing our borders; administering immigration laws; securing cyberspace; and ensuring disaster resilience.

Towards Preparedness and an Emergency Management Workforce of the Future

Towards Preparedness and an Emergency Management Workforce of the Future

Grit and determination. This is what the Federal Emergency Management Agency (FEMA) workforce is known for. After what is arguably the most challenging year in its history, the FEMA leadership called on the agency to enable the workforce through four elements: build, empower, sustain, and train. A key factor in creating a scalable, sustainable disaster response workforce is to foster a proactive culture, one focused on preparedness. A proactive mindset can create an environment that asks the “what if” questions that lead to more prepared response efforts.