Speed to Mission - Strategic Communications

Speed to Mission - Strategic Communications

Speed to Mission - Strategic Communications

National-level mission programs require strategic deployment of flexible, agile, and mobile support teams for the Department of Homeland Security (DHS) to support its employees and stakeholders. Major public events such as the Super Bowl and the Boston Marathon are complex events that need an intense focus on security and information sharing early in their planning phase.
 

Protecting the gridiron, supporting the fastest finisher, or assisting with preparations for national disaster recovery efforts all require effective outreach as a key component to the homeland security mission. Outreach and communications support provides situational awareness to the frontline first responders and public in case of a national security incident. Outreach support for the mission goes beyond law enforcement and covers a wide variety of stakeholders including community developers and planners, emergency managers, and the engineering community ­­— all who respond to disaster impact information modeled by the Federal Emergency Management Agency’s (FEMA) Hazus program.

As a consulting company focused on homeland security, we are not surprised how often strategic communications are the linchpin of our projects ­­— whether they are focused on flood mitigation, information sharing in fusion centers, or complex technology projects to update infrastructure or build identity management and data aggregation platforms. Recognizing this, we launched our Speed to Mission capability.

Speed to Mission is a set of building blocks of repeatable processes, templates, tools, and innovation techniques that yield results more quickly than traditional methods used by large, expensive consulting firms and systems’ integrators. Strategic communications, specifically, are critical to educating the public and stakeholders and achieving lasting results on major programs

Great, “fast” communications’ strategies start with a comprehensive identification of stakeholders and their core needs. Often this is identifying the different and sometimes divergent needs of groups involved in the same project. It includes prioritizing stakeholders, developing messages, identifying the most effective channels of communication — both virtual and face-to-face during all phases of a project. Our approach of specific methods, techniques, and project accelerators includes:

  • Communications Framework that governs the overall customized outreach approach
  • Strategic Outreach Model that identifies stakeholders needs, media, and messages
  • Organization Mission and Goal development to prioritize strategic alignment
  • Stakeholder Prioritization Matrix which identifies levels of influence

The public eye is the first line of defense against security incidents and the first line of support after a disaster. Effective communications and outreach is a two-way street, so it is critical that we listen (e.g., social media, forums, stakeholder meetings). This “awareness conversation” promotes strong partnerships across the security community, assisting in the identification and mitigation of national threats.

Open and effective lines of communication build trust and promote partnerships among various groups with the same mission… faster and more effectively. 

Contributors

* Arc Aspicio |

Arc Aspicio is a management, strategy, and technology consulting firm that takes a mission-oriented approach to complex client challenges. As a rapidly growing company, Arc Aspicio has a bold strategy for 2016-2018 that drives growth through new capabilities in strategy, design, human capital, data analytics, information sharing, cybersecurity, and strategic communications. The company is known for a strong, collaborative culture that values gratitude – for its clients and its great team. And, #welovedogs! Follow us on Twitter @arcaspicio or learn more at www.arcaspicio.com.

Lynn Ann Casey / Chief Executive Officer
info@arcaspicio.com
703.465.2060

Discovering Talent: My Personal Story

Discovering Talent: My Personal Story

Discovering talent with potential has been a focal point of the Arc Aspicio since its founding in 2004. As a consulting firm, Arc Aspicio is in the talent business. We invest in people at all levels (including our interns) who show promise and potential, and help them grow the skills they need to be successful in consulting (or in an internal specialty role in our fun and very busy office).

General Services Administration Awards Arc Aspicio Professional Services Schedule

General Services Administration Awards Arc Aspicio Professional Services Schedule

Arlington, VA, January 10, 2018 — The General Services Administration (GSA) awarded Arc Aspicio the Professional Services Schedule (PSS) 00CORP in October 2017. This Multiple Award, Indefinite-Delivery, Indefinite-Quantity (IDIQ) schedule provides direct access to complex fixed-price or labor-hour professional services, including business consulting solutions.

The Resilience Spectrum for Emergency Management

The Resilience Spectrum for Emergency Management

The modern world is mired in uncertainty. When is the next terrorist attack? The next hurricane? The next nuclear threat? There are numerous complex risks that face the United States daily, and it is the job of the Department of Homeland Security (DHS) to choose the best way to counter them. To do this, it’s best to focus on resilience. However, rigid resilience practices such as implementing a “one-size-fits-all” response to threats are not effective, as they can sustain undesirable systems, oppose change, and disregard power relationships such as the benefit of authorizing tribal, local, and state authorities to tackle security challenges.

Day in the Life of a Project Leader

Day in the Life of a Project Leader

Around 6am the light in my room comes on low and gently, slowly brightens until reaching daylight strength. By 6:30, the artificial sun in the corner of my room tricking my brain into thinking the actual sun has risen, I’m awake. I go into the bathroom and begin my morning routine. This early in the day, my routine is essential to me actually getting ready and out the door by 7:30. Once I get to work, the routine is over.

Mr. Roboto: Your Newest Coworker

Mr. Roboto: Your Newest Coworker

Could your next cubemate be a robot? Elon Musk, the Tesla and SpaceX founder, is building our future coworkers and forming a world filled with Artificial Intelligence (AI) that could “beat us in just about everything,” including our jobs. As Musk attempts to create a real-life iRobot, many advantages and a possible partnership arise with this future. How can the Government and Homeland Security prepare and welcome new technological advancements?

Data + Strategy: Using Data to Inform Agency Strategy

Data + Strategy: Using Data to Inform Agency Strategy

Understanding the types of data available, gaining access to the right data, and making sense of data are daunting tasks for most organizations as they develop a strategy to meet mission demands and enterprise-wide goals. Data is especially challenging for the Government, yet provides the opportunity for insight for leaders as they strategically move their agencies forward.